Monthly Archives: February 2017

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Cost-Effectiveness

The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.

Insurance Affiliate Program – How To Choose The Insurance Affiliate Program With The Highest Payouts

An is one of the most profitable fields in affiliate marketing and can certainly be used as a residual income generator for entrepreneurs across the marketplace. It is a fact that everyone needs insurance in one way or another. This translates into insurance and insurance quotes being some of the highest searched terms across the board for consumers shopping online. With that being said, it is important for any affiliate in insurance to choose the affiliate program for insurance that offers the highest payouts. In this article I will describe my experiences with insurance affiliate marketing and their programs and hopefully help you make a more educated decision on which insurance affiliate program to join.

It has been statistically proven that over ~70% of consumers actively searching for an insurance policy have done so online. For an insurance program affiliate, this translates into some serious potential for high traffic to your landing page. Since insurance is one of the most actively searched keywords on the internet this means more traffic to your landing pages. When I first got into affiliate marketing I was involved with a low paying insurance CPA offer. It took me quite sometime to narrow in on the program that offered the highest payouts and took the most amount of traffic. I am paid very high payouts every time a consumer fills out a free quote form on my website and the insurance affiliate program that pays me the most actually provided me the form to host on my site. Thus, this leads to more money in my pocket in insurance affiliate marketing.

Before choosing which to work with ask yourself these three questions:

1.) Does this program pay me everytime a consumer requests a free insurance quote?

2.) Does this program offer some of the highest payouts in the industry?

3.) Does this program work with the affiliate on a personal level to help them drive more converting traffic to their sites?

I have used over ten insurance affiliate programs in the past and the one found below offers some of the highest payouts and has superior service to their existing and new affiliates.